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Fortune is a global business magazine published by Time Inc. founded by Henry Luce in 1930. Cover price in the 30's was a steep $1.00 per issue but for that you got an oversize magazine (11.2" x 14") on creamy heavy paper plus original art on a color cover printed with a special process. This was a time when the Sunday New York Times cost only 5¢ and when business publications were little more than numbers and statistics printed in black and white. So Fortune was a huge gamble. Needless to say, it became a great success and an important leg of Luce's Time/Life media empire. During the Great Depression, the magazine developed a reputation for its social conscience, for Walker Evans and Margaret Bourke-White's color photographs, and for a team of writers including James Agee, Archibald MacLeish, John Kenneth Galbraith, and Alfred Kazin, hired specifically for their writing abilities. The magazine became an important leg of Luce's media empire; after the successful launch of Time in 1923 and Fortune in 1930, Luce went on to launch Life in 1936 and Sports Illustrated in 1954. |
SOLD OUT: All FORTUNE magazines are SOLD,
even ones marked with prices. Covers are for reference purposes only.
Click here for listing of FORTUNE 1940-43 issues.
Click on each image for a super size image of the cover, article, or advertisement.
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June 1931 SOLD |
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August 1931 SOLD |
| June 1931 SOLD | August 1931 SOLD | ||
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May 1932 $25.95 |
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October 1932 $25.95 |
| Contents of the May 1932 issue include: • Italian Shipping -- Mussolini's Ships • Arturo Toscanini: A photo profile • If There Were No Prohibition: Beer Brewing and the Beer Business • Sunlight and Shadow -- The Eastman Kodak Company -- Who Runs It? • Inevitable Competitor -- Agfa Ansco • The Racing of 9,128 Horses -- A Layman's Handbook of Racing • Four spectacular full-color paintings of horses • The Wages of Labor: The Building Industry • Tin: Statistics, Problems, the Patinos, Cartel and Pool • Joseph P. Day: The man who sold the Bronx • Art deco cover by Constantin Alajalov • Regular columns: Off the Record, Faces of the Month |
Contents of the October 1932 issue include: • The Common Cold: Science, Business, Doctors • Gasoline Business: Shell and the 6 Major Refiners • Hogs in July: The Forgotten Animal • Franklin & Eleanor Roosevelt's Fortune • The Marble of Vermont • Whaling: Captain Ahab in Modern Dress • The Whale in Art • U.S. Supreme Court: First photograph of Court in session • Champion Paper: Competition not Cartel • Hanover Square: Commodity Trading Center + 4 full-page drawings • A Primer of Slum Clearance • Art deco cover by A. C. Webb • Regular columns: Off the Record, Faces of the Month |
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December 1932 SOLD |
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February 1934 $28.95 |
| December 1932 issue SOLD |
Contents of the February 1934 issue (142 pages) include: • Federal Housing Projects: Advanced Socialism • Father Coughlin on the Radio • Industrial Designers: Feats and Failures • The Wines of the U.S. -- Can Wine Become a National Habit? • U. S. Rubber I: The Corporate State • U. S. Rubber II: Sumatra • U. S. Rubber III: Lastex • Palace of a Raja: 1934 Style • A Socialist State Under the U.S. Constitution? • Quinine: A Powerful, Profitable Dutch Monopoly • Art deco cover by Arnold Hall • Regular columns: Off the Record, Faces of the Month |
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March 1936 $23.95 |
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July 1936 $24.95 |
| Contents of the March 1936 issue (208 pages) include: • U.S. Steel Corp: A Critical Analysis of the World's Biggest Industrial Enterprise • Appendix: Major Subsidiaries of U.S. Steel • Plastic: A New, Tough, Primary Material for Industry and the Arts • The Alf Landon Boom: Challenger to Roosevelt? • The Taxpayer Takes Up Farming • Autogiro: Rebirth Into a Practical Machine? • Manhattan Night Life (12-page photo portfolio by Aikins and R.H. Hoffmann) • Philip Morris & Co.: Competitor to the Big Four? • Art deco cover by John O'Hara Cosgrave II (Owner's name on cover) • Regular columns: Off the Record, Faces of the Month |
Contents of the July 1936 issue (164 pages) include: • John D. Rockefeller, Jr.: Donations to Religion, Education, Science, the Arts, Letters, Preservation of Nature • California Fruit Growers: Cooperation at a Profit • Constitution of the United States: A Primer for Beginners • Yellow Truck & Coach (and Taxis) • Columbia Summer Session: Teach in Winter, Learn in Summer • Portfolio of Modern Tapestries (8 full-color pages) • Quartery Survey: Depression v. New Deal, Roosevelt Popularity • The Twin Cities: Follow-up • Art deco cover by Antonio Petruccelli (Owner's name on cover) • Regular columns: Off the Record, Unfinished Business, Faces of the Month |
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August 1936 SOLD |
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September 1936 $24.95 |
| August 1936 issue SOLD |
Contents of the September 1936 (Special Issue on Japan) include: • Japan's Rising Sun: Complete Obscurity to World Radiance • Who Runs the Empire? (The Oligarchy) • The Gentlemen of Japan: A New Aristocracy • Industry & Commerce: Men, Yen, and Machines • History of Japan: 2,600 years (with charts and screen paintings) • Profits and Competition: The Proof of the Pudding • Citizen-Subjects: Wages, Education, Manners, More • Farmers: Doing Without • Thought Control: Ideas, Conquest, Censorship • Five Japans: Coal & Iron, People, Arable Land, Cities, Rock & Metal (Color maps) • (Owner's name written on cover) |
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November 1936 $24.95 |
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December 1936 $24.95 |
| Contents of the November 1936 issue include: • Newport News Shipbuilding and The Huntington Dynasty • A Portfolio of New Deal Reconstruction (article, photos and maps) • Beech-Nut Packing: More Products Than You Think • Making of a Pipe, 2-pg color photo by Arthur Gerlach • The Robinson-Patman Act: Anti-Trust Amendments and Supplements • Tires: Better Quality, Lower Sales, Price Wars, Union Problems • M.I.T.—Fountainhead of Applied Science and Engineering • The Richest 23 U.S. Women all with $25 million or more • Reader's Digest: Publishing Success With No Advertisingh • Art deco cover by Ernest Hamlin Baker (Owner's name on cover) • Regular columns: Off the Record, Faces of the Month |
Contents of the December 1936 issue include: • Anaconda Copper: Size, Shape, Pattern, Problems • Copper: World Commodity (with Chart of Consumption and Prices) • American Tobacco Company: Biggest of the Big Three • Dolls—Made in America (Color photo feature) • Van Sweringen: Controls More Railroad Mileage Than Anyone Else • The Virgin Mary: A Portfolio of Paintings • Gas Masks: Britain's 30 million. Price: $2 to $20. Value: dubious. • Silver Fox Farming: $50 million in the U.S. Alone • Archaeology: Where? How? Who Pays? (16 pages: article & photos) • Rockefeller Center: Reputation, Redemption, Reality • Art deco greetings cover by Erik Nitsche (Owner's name on cover) • Regular columns: Off the Record, Faces of the Month |
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January 1937 SOLD |
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February 1937 SOLD |
| January 1937 issue SOLD |
February 1937 issue SOLD |
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March 1937 SOLD |
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April 1937 SOLD |
| March 1937 issue SOLD | April 1937 issue SOLD | ||
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May 1937 SOLD |
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June '37, No covers, $14.95 |
| May 1937 issue SOLD | Contents of the June 1937 issue include: • Wall Street: A Tour of the Canyon Itself • Labor Governors: Frank Murphy of Mich, George Earle of Penna • Background of War: The Popular Front in France • The Benevolent St. Joe: Lead, Zinc, and Gold • Smoke: Pollution, More than Half Comes from Households • American Design: an 8-page Color Portfolio • Prices: Fixed or Free. A Debate by Gen Hugh Johnson (US NRA) and Paul Hollister (Macy's) • Canada Dry Ginger Ale • The Bee Business: More Fun Than Money • Columns: Off the Record, Faces of the Month, Fortune's Wheel |
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July 1937 SOLD |
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August 1937 SOLD |
| July 1937 issue SOLD | August 1937 issue SOLD | ||
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September 1937 SOLD |
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October 1937 $24.95 |
| September 1937 issue SOLD | Contents of the October 1937 issue include: • Gulf Oil: Corporation, People, 2-pg Color Map, South America, Judge Stone and the Law • Farm Income: $10 Billion Cash! • Ambassador Joseph Edward Davies in Moscow • Unemployment in 1937: Skilled Jobs Begging for Men; Unskilled Men Begging for Jobs • Fortune Quarterly Survey: Roosevelt's standing, WPA Strikes, the C.I.O., Henry Ford, Westward Migration, Daily Press, Foreign Countries • Economics of Paper • Foreign Portraits: Rulers and Pretenders, 8 stunning full-page color photos • Hormel Meatpacking • Art deco cover by Paolo Garretto (Owner's name on cover) • Columns: Off the Record, Faces of the Month, Fortune's Wheel |
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November 1937 SOLD |
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December 1937 SOLD |
| November 1937 issue SOLD | December 1937 issue SOLD | ||
Click here for listing of FORTUNE 1940-43 issues.
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